mymy

Website

mymy is a mobile first Framer template helping people share their personal views of the places they love. I built mymy to independently test the problem space of place sharing.

The problem

Sharing the places we love currently looks like multiple Google Map links in a chat or a boring Word document containing a list of places.

These solutions don't capture our personal experiences or the exciting discovery of new places.

The problem

Sharing the places we love currently looks like multiple Google Map links in a chat or a boring Word document containing a list of places.

These solutions don't capture our personal experiences or the exciting discovery of new places.

Gaining insight

I wanted to gain insight into this problem space by putting a built solution in people's hands.

Hiring an engineer to build something with me would be costly and increase the complexity of this project.
I came up with the idea of building a Framer template which would allow me to test it independently with a smaller community in a relatively short time.

Designing mymy

mymy allows users to capture their personal view with an image and a personal note while supporting discovery through a discovery badge and a navigation link.

I aimed to design mymy with clean visuals, an intuitive layout, and a touch of playfulness.

Designing mymy

mymy allows users to capture their personal view with an image and a personal note while supporting discovery through a discovery badge and a navigation link.

I aimed to design mymy with clean visuals, an intuitive layout, and a touch of playfulness.

Building in Framer

I translated mymy's design into a Framer template, allowing people to create their own sharable lists of the places they love.

Leveraging Framer's CMS within the template, I made sure that building a mymy is as easy as it can be.

Onboarding challenges

I mapped mymy's onboarding journey to drive activation and design a self-serve user onboarding.

Because mymy is a Framer template, it means users will use it in the Framer editor, an environment I have limited influnce in.

Onboarding challenges

I mapped mymy's onboarding journey to drive activation and design a self-serve user onboarding.

Because mymy is a Framer template, it means users will use it in the Framer editor, an environment I have limited influnce in.

Communicating mymy's value

I built a landing page to communicate mymy's value and provide supporting resources to help activate potential users.

I designed a visual delighter in the hero section to create excitement, showcase mymy's context, and communicate its value proposition.

Storytelling iterations

Below is a Hero section variant that I tested and decided not to keep.

The intention was to visualize the moment mymy would be valuable in a user's life. Although I liked the idea, having it as the first interaction people have with mymy caused confusion in my testing.

Storytelling iterations

Below is a Hero section variant that I tested and decided not to keep.

The intention was to visualize the moment mymy would be valuable in a user's life. Although I liked the idea, having it as the first interaction people have with mymy caused confusion in my testing.

Current focus and next steps

I have shared mymy in the Framer community to gather some early feedback and iterate before continuing to publish it on Product Hunt.

Although I received good feedback, I am currently working through a challenge of low activation, and thinking how I can drive it with my current resources.

Current focus and next steps

I have shared mymy in the Framer community to gather some early feedback and iterate before continuing to publish it on Product Hunt.

Although I received good feedback, I am currently working through a challenge of low activation, and thinking how I can drive it with my current resources.